Campaign Overview — Proof of LOCLshop Location Signal Zone 1 Performance
Prove that LOCLshop Location Signal Zone 1 Trigger via SMS activation drives higher shopper engagement and store visits compared to standard broadcast SMS campaigns.
Brand: Dunkin’ Donuts
Media: Location-Triggered SMS via LOCLshop Zone 1 (500 feet geofence)
Standard Geo-Targeting Across Broader Trade Areas
SMS messages delivered on scheduled campaigns without location triggers.
Method: Batch SMS sends to opted-in subscribers regardless of current
LOCLshop Location Signal Zones SMS Activation
SMS messages activated using LOCLshop Location Signal Zones.
Method: Zones defined by retail store density and shopper proximity.
Location Signal Zones
Zone 1
via SMS Text Message
Zone 2
via LOCLshop Blue Link Add-On
Zone 3
on OOH ads in high retail density areas
Key Result
Click-through rate and redemption rates increased dramatically when SMS was trigger by shopper proximity to Dunkin’ locations.
Proof Points:
There is a clear, positive correlation between:
| Metric | Standard SMS | Location-Triggered SMS | Lift |
|---|---|---|---|
| Click-Through Rate | 8-12% | 36% | 3 - 4.5X |
| Coupon Redemption | 1 - 2% | 3.6% | 2 - 3.6X |
| Store Visit Lift | Baseline | +20% incremental | +20% |
Performance Metrics Table
LOCLshop Location Signal Zone 1 (SMS at 500 feet)
effectively amplifies engagement by reaching shoppers at their highest-intent moments — when they’re
physically near a point of purchase
What This Proves
Location and retail proximity are predictive signals of shopper purchase intent
SMS performs 3-4X better when activated at the moment of highest intent
“Swing” customers (those who visit multiple brands) show highest response to geo-triggered messages
Buyer Benefits:
